Born out of the minds of three astute businessmen, AutoFurnish is India’s leading online destination for car and bike accessories with over 100,000 SKUs. 

Puneet had the idea of starting a business while studying at IIM-B. Back home, Ruppal had already gotten started on an auto accessories business and was looking for ways to grow it. Puneet brought his IT chops, while Ruppal had an in-depth knowledge of the industry. Soon, Chakkit joined to supercharge the marketing - and AutoFurnish started taking shape.

There was a clear vision for the three - deliver quality product innovation at affordable prices. The auto accessories industry hadn’t seen a lot of innovation till then, and the founders took that blue ocean by storm. 

With a large list of products, came a huge influx of demand. The company adapted quickly and even developed an in-house ECommerce ERP that was tailored to their requirements. This helped them to manage multi-level and just-in-time inventory across marketplaces. 
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Soon, the buyer traffic on Autofurnish.com was giving competition to their numbers on leading marketplaces such as Amazon & Flipkart. AutoFurnish, had arrived! 

Puneet believes that there were a couple of things that they did differently, the most important one though, was how they managed their team, and the vast network of distributors.  
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“You can’t just delegate tasks to people, and expect them to make decisions. You also need to delegate power to them.” - Puneet Arora, Co-Founder and CEO, AutoFurnish

AutoFurnish was born with a vision to revolutionise the highly unorganised market of auto accessories in India. At UpScalio, we’re committed to continuing the movement and building a world-class online destination for every automotive enthusiast. 

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